Collection: L'IDÉE

Established in 2019, L’IDÉE WOMAN is an Australian concept brand that delves into the realm of art through the interplay of pleats and color. Intrigued by the enchanting interplay of light on pleats and mesmerized by the fluidity of motion, L’IDÉE WOMAN views pleating as a form of artistry, transforming high-grade polyesters into exquisite folds that elegantly complement the female form.

Collaborating closely with one of the oldest pleating factories globally, L’IDÉE WOMAN exclusively engineers pleat forms that have become iconic designs recognized worldwide.

ABOUT THE FOUNDERS: Iuliia Ievdokymenko: Ukrainian, currently residing in Bali, Indonesia. With a background in biology, Iuliia boasts over a decade of international experience in fashion and the arts. From assisting in the conceptualization and execution of a leading Ukrainian brand to spearheading art and fashion projects in Berlin and Paris, Iuliia's love for vintage and her passion for environmental sustainability are evident in L’IDÉE's creation and production.

Breeana Smith: Australian, currently living in Positano, Italy. Drawing upon more than ten years of expertise in elevated brand management and product development, Breeana leverages her five-year European residency for inspiration in shaping L’IDÉE's concept.