Morrison was founded in Fremantle, Western Australia, with the opening of its first flagship store in 2002, accompanied by the loyal dog that inspired its name, a Kelpie Cross named ‘Morrison.’

Kylie Radford, the Creative Director behind Morrison, quickly rose to prominence after creating the iconic “Good Butt Pant,” which became an instant hit among Australian women for its perfect fit. This success led to the development of new collections each season, propelling the brand to become a highly esteemed fashion label in Australia, boasting nine flagship stores and over 100 retailers nationwide.

Morrison's philosophy revolves around relaxed silhouettes, emphasizing exquisite detailing and the use of luxurious natural fabrics.